After months of occupying the shores of Canada in soft-launch, Supercell loaded Boom Beach into a landing craft, and deployed the strategy game on the Apple App Store all across the world on March 27.
While Boom Beach (free) was in soft-launch in Canada and Australia, the strategy title was a chronic app on the top grossing charts. At one point, Boom Beach was generating more revenue in Canada than popular top grossing apps such as King’s Pet Rescue Saga, DeNA’s Marvel War of Heroes and GREE’s Modern War.
Now that Boom Beach is available worldwide, we decided to search through our market intelligence tool AppIQ for some interesting trends.
Top Global App
In our Top Global Apps report for April 2014, we revealed that Boom Beach reached the top five on both the Apple App Store’s global top free and top grossing leaderboards for April 2014. Boom Beach was ranked No. 4 on the top free leaderboard, among the likes of apps such as 2048 and Piano Tiles (above).
On the top grossing chart, Boom Beach snuck in at the No. 5 spot at the expense of another Supercell title, Hay Day, which dropped to the No. 6 rank (above).
After snooping around estimated downloads and revenue from AppIQ for Boom Beach, we discovered that Boom Beach received a Japanese translation in Japan on April 24, resulting in a tremendous lift in downloads and revenue.
When comparing the average daily downloads for Boom Beach in Japan a week before (April 17 to April 23) it was translated in Japanese to a week after the translation (April 24 to April 30), we found that Boom Beach’s average daily downloads exploded by more than 17 times (above). Continue readingScott Reyburn