Distimo SDK Plugin Now Available for PhoneGap Build

PhoneGap Build bot logo small

Developers using cloud-based app development framework PhoneGap Build can now start using Distimo Conversion Tracking in their apps, enabling you to measure the effectiveness of your marketing campaigns for your apps. The insights gained from using Distimo Conversion Tracking help you identify the lifetime value of users.

To get started, simply add the Distimo Conversion Tracking SDK plugin, which is available here on the white-listed selection of PhoneGap Build plugins.

Once added, follow the JavaScript instructions on the bottom of the Distimo SDK support section for PhoneGap (Distimo App Analytics login required to view this page) to enable the SDK for your app. When the Distimo SDK is enabled, you have access to Distimo Conversion Tracking for your iOS and Android apps that are developed in PhoneGap Build.

On top of the PhoneGap plugin that’s now available in PhoneGap Build, we also have a Distimo SDK plugin for Adobe Air and Appcelerator, and native versions of the SDK for iOS, Android and Windows Phone.

If you have any questions, feel free to shoot us a message on Twitter or Facebook. Happy app building!

Scott Reyburn

Social Casino Gaming Report Part 2: The Top Social Casino Games Worldwide

Social casino gaming is big business in the mobile app market, as evidenced by part 1 of our Social Casino Gaming Report.

In part 1, we discovered on the AppIQ Apple App Store top overall grossing publishers leaderboard globally (in a seven-day period from March 17 to March 23) that one-fifth of the publishers in the top 100 publish at least one social casino game.

Indeed, mobile app publishers are generating a significant amount of revenue from social casino games through the app stores.

In short, publishers of social casino games are proving successful that they can generate gobs of revenue from traditional in-app purchases on mobile, without the need for a real-money gambling component.

For part 2 of our report, we will divulge the top social casino games on the Apple App Store and Google Play. All data estimates in this report were extracted from Distimo AppIQ.

13 Social Casino Games in the Top 100 Grossing on Both App Stores

Following in the footsteps of the publishers of social casino games owning a sizable chunk of land in the top 100 of the top grossing publishers leaderboards, social casino games also took up over a dozen ranks on the top grossing apps leaderboards globally on both app stores.

In a seven-day period from March 17 to March 23, we pinpointed 13 social casino games — which included games that fell under casino (slots, poker and bingo), slots, poker or bingo — among the top 100 apps on the AppIQ Apple App Store top overall grossing apps leaderboard globally. On a corresponding leaderboard for Google Play, we distinguished 13 social casino games as well.

To go one step further, we examined the top 10 apps in the casino category on both the Apple App Store and Google Play.

Top 10 Social Casino Games on the Apple App Store

Global revenue share among top 10 apps in Games-Casino categorySlotomania possessed the No. 1 rank in a seven-day period from March 17 to March 23 on the AppIQ Apple App Store top Games-Casino grossing apps leaderboard globally. Slotomania accounted for 20 percent of the total global revenue among the top 10 apps (above). It was déjà vu for Big Fish Games, as it’s social casino game Big Fish Casino was at the heels of Slotomania with an 18 percent share of the total revenue, just like on the top publishers leaderboard with Playtika at No. 1 and Big Fish Games at No. 2. DoubleDown Casino from DoubleDown Interactive rounded out the top three, nailing down a 13 percent share of the total global revenue. Continue reading

Scott Reyburn

Distimo App Update: Saved Views, App Store Integration and More

Updates keep rolling in for the Distimo App. Today we’re lifting the lid off version 1.8 of the Distimo App, which is loaded with new features for you.

For the uninitiated, the Distimo App allows Distimo App Analytics users to track downloads, revenues, ratings, reviews and rankings, for their apps. Additionally, users with an AppIQ account can also compare their download and revenue data versus data from any competitor. You can also search the top free, paid and grossing apps, in any category globally for ten major app stores. With that out of the way, let’s get to the new features!

Saved Views

Tired of having to tinker with all the filters to quickly get the data you want? Fret not! We’ve added saved views to version 1.8 of the Distimo App, which allows you to save your favorite filters for speedier access to the same view over and over with one tap.

Saved views

Have you already set up saved views in Distimo App Analytics? All your saved views from Distimo App Analytics will transfer over to the Distimo App.

App Store Integration

Haven’t heard of that new app on the top apps leaderboards? Simply tap an app’s title on the Apple App Store leaderboards, and we’ll redirect you to an app’s App Store page for additional information.

app store link

Events Tracking

Also we’ve supercharged events tracking. The Distimo App now allows for large sets of events so no highlight in your app’s lifecycle goes unseen.

Cherry on Top

To put a cherry on top of version 1.8 of the Distimo App, we included major optimizations for accounts with many apps and/or AppIQ apps. We also made a slew of small, but very useful, additions to the leaderboards.

As always, we love to hear your feedback. Have you got any tips, feature requests or things you want to see done differently? Don’t hesitate to get in touch via Facebook, Twitter or our website.

Download Now button

Koen Jacobs

Distimo Webinar: Unveiling the Secrets behind App Store Category Dynamics

On Thursday, April 3rd 2014, we hosted a webinar, following up on our latest publication: Unveiling the Secrets behind App Store Category Dynamics.

In addition to what was covered in the publication, we also showed some of the most successful apps behind the development of various categories in February 2014. It was interesting to note that most of these apps were in fact at the top of the global charts in February 2014.

We also investigated in detail which categories attracted most new apps in February 2014. As shown in the graph below, Education and Entertainment were very active in collecting new apps in both Google Play and Apple App Store.

categories_new_apps

In this webinar, we also showed a live demo of Distimo AppIQ, with some examples from the Sports, Finance and Education categories in both Google Play and Apple App Store.

The slides presented in the webinar are available on slideshare and we would like to share these with all of you below. The webinar has also been recorded and you can watch it here in full length, including the AppIQ session.

We wish you all a great weekend!
If you have any questions or feedback, please feel free to contact us.

Melania Calinescu

Candy Crush Saga Maker King Quietly Launches Keyword VS. on iOS

Candy Crush Saga developer King quietly launched its latest game globally last week. What is it you may ask? It’s actually a departure from King’s Saga series of games, such as Papa Pear Saga, Pet Rescue Saga and the most recent Saga series title Farm Heroes Saga, which is outpacing both Papa Pear and Pet Rescue.

King’s newest title is Keyword VS. on iOS, a word puzzle game featuring head-to-head gameplay. In the game, you and a friend compete by finding keywords on a randomized grid of word tiles. Keyword VS. is free-to-play, featuring coins as in-app purchases that are used to buy boosters.

Keyword VS. March 13 Distimo world mapKeyword VS., which is a game in the same vein as word puzzle games such as Mag Interactive’s Ruzzle and Zynga’s Scramble with Friends, was first seen in Canada, the Netherlands and Sweden, on March 13 (above), as evidenced by downloads estimates from Distimo AppIQ. Continue reading

Scott Reyburn

Social Casino Gaming Report Part 1: The Biggest Publishers Globally

Social casino games are one of the most lucrative segments in mobile games, and in the mobile app market at large.

To get a holistic picture of the social casino gaming market on mobile, we’ve created this report on the social casino gaming landscape. Part one of this three-part report, which will unfold over the next week, takes a look at the top publishers of social casino games on the Apple App Store and Google Play. All data estimates in this report were extracted from Distimo AppIQ.

Publishers of Social Casino Games Dominate the Top Publishers Leaderboards

While the app industry is fixated on the highest-grossing publishers — including Supercell, King and GungHo — on the top grossing leaderboards, publishers of social casino games own a sizable chunk of real estate in the top 100 of the top grossing leaderboards on the Apple App Store and Google Play.

On the AppIQ Apple App Store top overall grossing publishers leaderboard globally (in a seven-day period from March 17 to March 23), we identified 20 publishers among the top 100 who publish at least one social casino game. On an equivalent leaderboard for Google Play, we spotted 19 publishers. With one-fifth of the top 100 grossing publishers who publish at least one social casino game, and almost one-fifth on Google Play, publishers of social casino games are a force to be reckoned with in the app stores.

Looking past the top 100 overall publishers globally, we surveyed the top 10 publishers globally in the casino category on both the Apple App Store and Google Play. Continue reading

Scott Reyburn

Tracking the Rise of Trivia Game QuizUp on iOS and Google Play

QuizUp app store iconAfter four months of availability on the Apple App Store, the insanely popular trivia game QuizUp made its way to Google Play. In five days of availability on Google Play, QuizUp cracked into the top 25 on the U.S. Google Play top overall free chart. Has QuizUp for Google Play been the same wild success that it was on the Apple App Store? Let’s find out. QuizUp, from mobile games developer Plain Vanilla, is a head-to-head, pub-style trivia game that went viral when it first released for iPhone on November 6, 2013. QuizUp became a smash hit overnight in major, English-speaking mobile app markets such as the U.S. and the U.K. QuizUp made its biggest impact in the U.S. and U.K., which is where the trivia game vaulted to the No. 1 spot in seven days on the U.S. and U.K. iPhone top overall free charts.

QuizUp US and UK iPhone top overall free rankings first 30 days Continue reading

Scott Reyburn

Rovio’s RPG Angry Birds Epic Reaches Top Free Charts in Soft Launch Countries

Rovio is currently simmering its latest game Angry Birds Epic in Australia, Canada and New Zealand, before serving it to the rest of the world.

The Espoo, Finland-based Rovio made it abundantly clear that Angry Birds Epic was soft launched in select countries before releasing globally. While many developers soft launch mobile apps in English-speaking countries to work out any kinks with an app, Rovio soft launched Angry Birds Epic to create buzz for the game ahead of worldwide launch. Rovio also soft launched Angry Birds Go! in Australia, which we discovered in our analysis of the kart racer.

Angry Birds Epic, a turn-based role-playing game starring Rovio’s popular birds and pigs, is the Finnish developer’s second attempt at launching a freemium Angry Birds title without a one-off fee version, and first attempt at the RPG genre.

australia-iphonecanada-iphonenew-zealand-iphoneSince soft launching on March 18, Angry Birds Epic is boiling in all three countries, reaching as high as the top five on the iPhone top overall free charts (above).

Impressively, Angry Birds Epic claimed the No. 1 rank on the iPad top overall free chart in all three countries (below).

australia-ipadcanada-ipadnew-zealand-ipadWe look forward to the global release of Angry Birds Epic in the future.

Scott Reyburn

Games With Price Drops That Are Featured on the Apple App Store Grow Revenue an Average of 437% in 7 Days

How powerful is a combined price drop and feature on the Apple App Store for a paid game? The answer is extremely powerful.

The Apple App Store recently featured 12 paid games along with price drops for seven days. Distimo AppIQ data estimates showed that the 12 games grew total global revenue an average of 437 percent in the seven days the games were featured in the Apple App Store with a price drop. Additionally, the games increased total global downloads an average of 1,000 percent during the same time frame.

Here’s the 12 paid games, along with their original price and sale price, that were part of the Apple App Store promotion:

  • Infinity Blade III: $6.99 to $2.99
  • The Room Two: $2.99 to $0.99
  • Limbo: $4.99 to $1.99
  • Badland: $3.99 to $0.99
  • Horn: $6.99 to $2.99
  • Epoch 2: $4.99 to $0.99
  • Shadow Blade: $1.99 to $0.99
  • XCOM: Enemy Unknown: $19.99 to $9.99
  • Final Fantasy IV: $15.99 to $7.99
  • Battle Supremacy: $4.99 to $1.99
  • Duet Game: $2.99 to $0.99
  • Ravenmark: Scourge of Estellion: $9.99 to $2.99

Impact on Revenue

For this analysis, we compared downloads and revenue data estimates for all 12 games from the week of the promotion (February 27, 2014 to March 5, 2014) to the previous week (February 20, 2014 to February 26, 2014). As stated earlier, the 12 games augmented total global revenue (combined one-off and in-app revenue) an average of 437 percent in the seven days during the promotion.

Price drops and feature on App Store for 12 games grow revenue an average of 437 percent Continue reading

Scott Reyburn

Publication: Unveiling the Secrets behind App Store Category Dynamics

Which category is most popular with publishers? How many newcomer apps make it to the top in a month? Could the category dynamics over time have a say in your app achieving higher positions in the app store rankings?

This month we investigate the evolution of app categories over time as it is a topic of interest for both developers and decision makers. On the one hand, selecting in which category to publish can impact one’s app visibility. On the other hand, comparing characteristics of various categories allows decision makers to grasp the bigger picture. Our analysis covers revenue and download trends, both monthly and yearly, successful business models and attraction of new apps. We point out what factors may have impacted the category success in February on Google Play, Apple App Store and Amazon Appstore.

The analysis in this report is based on data extracted directly from Distimo AppIQ and it covers February 2014 and all AppIQ countries, unless otherwise stated.

Finance and Sports revenue spikes

After a month-over-month revenue increase in January, both Apple App Store and Google Play experienced a slight decrease in February. Our analysis shows that despite the revenue decline, Finance and Sports had a remarkable performance in both stores, the most influential factors being the tax return season in the United States and the Winter Olympic Games in Sochi, Russia.

Apple App Store Categories

In contrast, the revenue trend from Medical and Health & Fitness categories went down in February in both Google Play and Apple App Store. It would appear that paying close attention to various Olympic sport performances came at the cost of one’s fitness activity and enthusiasm in keeping up with the New Year’s resolutions decreased.

Google Play Categories

For a comprehensive analysis of category trends we took a closer look at the impressive dynamics of the Sports category on both Google Play and Apple App Store over the last two months. The world map below shows how much each country contributed to the growth of the Sports category for both Google Play and Apple App Store. Although in the medal count at the Winter Olympic Games they came fourth, in terms of share of installed Sports free apps, United States was the indisputable leader on both platforms. Russia came in second on Google Play and third on Apple App Store. Among the countries with the lowest Sports apps downloads volume we note China on Google Play and Brazil on Apple App Store.

Sports Category - Growth

There is more …

If you want to know more about category dynamics in terms of downloads, distribution of category revenue per business model and which categories are most active in attracting new apps, download our free publication:

Unveiling the Secrets behind App Store Category Dynamics.

button-download-full-report

Webinar

Join us for our free webinar on Thursday, April 3rd 2014 at 6 PM (CET)/ 9 AM (PST). We will go into the details of dynamics of app store categories and show the opportunities of Distimo AppIQ in a live demo. Feel free to send us your questions regarding the topic in advance and we will try to cover those points in the webinar.

Melania Calinescu