Publication: Asia: The Leading App Market in the World

This month’s publication investigates the Asian continent and its countries. Our data showed that Asian countries are significant players in the app market. As we reported in our December 2013 publication, Japan and South Korea are among the top three countries (the U.S. is No. 1) in terms of mobile app revenue. To get a deeper insight into the Chinese market, we have made this publication in partnership with Wandoujia, a leading mobile content search engine for Android users in China.

Asia is the most lucrative app market in the world. 41 percent of the total revenue globally in December 2013 came from Asia, while North America generated 31 percent and Europe 23 percent. Furthermore revenue in Asia increased by 162 percent year-over-year (December 2012 to December 2013), while North America’s revenue grew by 46 percent. Making Asia is the No. 1 continent in terms of revenue and had the highest growth throughout last year.

Top Countries in Asia

When we separated revenue by country in Asia for December 2013, we dug up the following breakdown: Japan was by far the most lucrative country, followed by South Korea and China. Below the top three were: Taiwan, Hong Kong, Singapore, Thailand, Turkey, Indonesia, and Malaysia. To put this into perspective, there is an enormous difference in revenue between the top Asian country Japan and Malaysia, Japan’s revenue is 77 times that of Malaysia’s.

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Top Asian Apps

The top performing apps in Asia on the Apple App Store in terms of downloads are presented below. You can also explore our leaderboards per country yourself.

Angry Birds Go! Was the most downloaded game in Asia in December 2013, followed by 保卫萝卜2极地冒险 (CarrotFantasy 2: Polar Adventure), and 史上最坑爹的游戏 (The Hardest Game in History). Most downloads came from China. Apple’s 12 Days of Gifts app was the only exception — it was downloaded the most in Japan (47%), Taiwan (10%), and Turkey (9%).

Top Apps in Asia by Downloads (December 2013) Publisher
1. Angry Birds Go! Rovio Entertainment Ltd
2. 保卫萝卜2极地冒险 Beijing Kai Luo Tian Xia Technology Co., Ltd.
3. 史上最坑爹的游戏 iPeakSoft Inc.
4. 天天酷跑 Shenzhen Tencent Computer Systems Company Limited
5. 全民英雄 Sixjoy Hong Kong Limited
6. Asphalt 8: Airborne Gameloft
7. 欢乐斗地主(QQ游戏官方版) Shenzhen Tencent Computer Systems Company Limited
8. 12 Days of Gifts iTunes
9. 支付宝钱包余额宝官方客户端 Alipay.com Co.,Ltd
10. My Talking Tom Out Fit 7 Ltd.

Download the full Report

If you want to read more about the Asian app market, please download the full monthly report here. The press kit including all image files is also available.

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Webinar

If you want to know more about the Asian app market, please join our webinar on Tuesday 4th of February at 6:00 PM (CET)/ 09:00 AM (PST). Feel free to send us your questions regarding this topic in advance and we will try to cover those points in the webinar.

Anne Hezemans