Publication: App Downloads Amazon Appstore versus Google Play

Amazon recently announced that it intends to expand the Amazon Appstore to almost 200 countries in the near future. In the meanwhile Distimo plans to add AppIQ support for the Amazon Appstore in terms of daily estimated downloads and one-off revenues. These two events were the reasons for Distimo to focus on the Amazon Appstore and its download volumes. This publication includes the estimated download volumes and revenues for the top apps and top publishers in this store. Moreover, this publication studies the differences and similarities between the Amazon Appstore and Google Play.

Top Applications in Amazon Appstore

With AppIQ, we estimate the number of daily free and paid downloads for the Amazon Appstore. Based on these daily estimates the top 200 free applications had  in March 2013 sixteen million downloads.

The top 10 free applications in the Amazon Appstore in the U.S. are shown below for March 2013. The most downloaded free application was Temple Run 2 by Imangi Studios, LLC, followed by Word4Pics: 4 Pics 1 Word by BrainVM Games and Subway Surfers (Kindle Tablet Edition) by Kiloo.


When comparing the number of device installs/downloads of the Amazon Appstore with Google Play, the number of downloads for free applications in Google Play is much higher than in the Amazon Appstore. Roughly speaking Google Play is more than ten times bigger than the Amazon Appstore.
The number of downloads of some applications vary heavily among the two appstores. To illustrate, here are three examples: Fruit Ninja Free by Halfbrick Studios Pty Ltd was downloaded 9.1 times less in Amazon Appstore than in Google Play. Jetpack Joyride by Halfbrick Studios Pty Ltd is performing relatively well in the Amazon Appstore as it was downloaded just 3.8 times less than in Google Play. The third example Jewels Stars of iTreeGamer though was downloaded 8.4 times more in Google Play than in the Amazon Appstore.

Paid Applications in Amazon Appstore

The number of paid device downloads in Google Play is overall two times the number of paid downloads in the Amazon Appstore. Despite this gap, some applications had higher paid download volumes in Amazon Appstore compared to Google Play, for example Monkey Preschool Lunchbox by THUP Games. This application was downloaded 5.7k times in the Amazon Appstore and 5.0k times in Google Play.

Top Publishers in Amazon Appstore

The publication also looks into the top publishers. These types of leaderboards are now also available on AppIQ for Google Play and the Apple App Store. Per store publisher rankings are based on respectively number of free downloads, number of paid downloads or total revenue.

The table below contains the top publishers based on downloads of free applications in the Amazon Appstore. Rovio Entertainment Ltd. was the top publisher in the Amazon Appstore in March 2013. Its most popular application in March was The Croods, which is also ranked among the top 10 free apps. The top three publishers have not changed in the last month. New entries in the Top 10 are TabTale LTD, Electronic Arts, Inc. and BrainVM Games.

Download the full Publication

In the publication you will find much more detailed information about the Amazon Appstore and its downloads and one-fee revenues. Please download the full publication here.
The press kit including all image files is also available.


Anne Hezemans