Publication: The New Apps in the Crowd

Top applications come and go all the time. But who are the newcomers in the application market? And which new applications should you be on the lookout for in 2013? Distimo is therefore pleased to share with you this month’s publication, “The New Apps in the Crowd”. This month’s publication studied new publishers and new applications in the Apple App Store for iPhone, the Apple App Store for iPad, and Google Play from October 2012 through January 2013.

Which Part of the Pie is for the Newcomers?

Only a small part of the publishers has never launched an application before in the Apple App Store or in Google Play. Of the top 250 publishers in the Apple App Store for iPhone in the U.S. only 2% are new publishers, compared to three percent for Google Play in the U.S.

In the application market a larger role is played by the new applications. Of the top 300 applications in the Apple App Store for iPhone in the U.S. 17% was new, and in 12% of the top 300 applications in the U.S. were new in Google Play.

A considerate revenue share is brought in by new applications. The new applications in Google Play gained relatively more revenue than the new applications in the Apple App Store during the four months from October 2012 through January 2013. 18% of the total revenue (including in-app purchases) went to new Google Play applications in the U.S., while 12% went to new applications in the Apple App Store for iPhone.

One Million Download Milestone

We selected the most successful new applications by ranking how fast they reached the one million downloads milestone. An overview follows of the new applications in the Apple App Store that reached one million downloads worldwide in just a couple of days in the last four months. The most downloaded new applications in the Apple App Store were Temple Run 2, Google Maps, and LINE POP. They were released one day and reached over one million downloads worldwide the next day.

You can find an overview of the Top 10 new applications who have earned over $1M  in the full report.

 

Download the full Report

In the publication you will find much more detailed information about the new publishers and applications. Please download the full report here.

The press kit including all image files is also available.

Anne Hezemans