A month ago we made some big improvements to our AppLink conversion tracking, which provides a great way to analyze user’s conversion rates from app discovery to install, from which channels they are coming and what devices they use. In this post we’ll delve into the various concepts and tools available to you through Distimo App Analytics.
Distimo AppLink makes cross-platform app distribution easy. With an AppLink, you can link apps which are available on multiple platforms together and create a single URL for them. A user visiting this URL from their smartphone will be sent directly to the appropriate App Store — there is no need for your customers to choose and open the correct appstore!
Users visiting the AppLink from their computer or tablet will be directed to a sexy landing page where they can see for which platforms your app is available, and send a link to their phone or scan the QR code to download your app.
By default, your AppLink is available via the app.lk domain, but it’s also possible configure your own subdomain to access your AppLink, for example get.rumrungame.com. Making an AppLink available from your own domain creates extra trust for your users because they will be sure who the link belongs to. This feature is available under ‘Custom domains’ in Distimo App Analytics.
When publishing an AppLink, it’s important to know which sources are most successful in promoting your app, be it Facebook, a Google ad, a TV campaign or even an ad in print media. To track these sources you can create campaigns in Distimo App Analytics. A campaign works by adding a special ID to the AppLink’s URL, which is then used to identify where the user’s click came from, so you’ll know where your ad money is best spent.
At the funnels page everything comes together as one amazing flowchart, allowing you to dive deep into the usage of your AppLink. Learn more about preferred devices, used platforms, best campaigns, number of redirects and even installs. Here’s an example of what a funnel might look like:
This shows you how many people visited the AppLink and how many were redirected to an App Store (if their platform is supported by you). The funnel also shows how many users installed the app, and for which platform. Note that to be able to track app installs you will need to include the Distimo SDK in your app.
It’s also possible to view how various funnel metrics evolve over time by clicking on the ‘By Date’ tab. This makes it easy to see if, for example, a certain ad campaign results in more conversions.
At the ‘Successful’ and ‘Unsupported’ tabs you can find out even more details about users who visited your AppLink, and were either succesfully redirected to the App Store or not (yet) supported by you.
Here you can see a breakdown of the various platforms, versions and devices which were redirected by your AppLink. This will tell you which platform and version is most popular for your app, so you’ll know how to prioritize testing and support.
The ‘Unsupported’ tab tells you which devices could not be redirected to an App Store, because no version of your app exists for that platform. If you’ve only built iOS and Android versions of your app, but your AppLink is visited by a lot of Windows Phone users, you may want to consider creating an app for Windows Phone as well. In addition to this, the ‘Awaiting’ tab shows an overview of people who have requested to receive a notification when your app is available for their platform.
To be able to track user conversion from click through app install, consider adding the Distimo SDK to your app. The Distimo SDK is available for free for iOS, Android and Windows Phone and is very easy to implement. The Distimo SDK is not required to get started using AppLink.