A Very Appy Christmas

Every year in the weeks leading up to Christmas developers and publishers make plans to make the most out of the Christmas opportunity. Last year, we reported that downloads tripled on Christmas Day compared to the December 2011 average. A lot of iPhones and iPads were also sold as Christmas presents for 2012 and all those new devices obviously need some cool apps.

Distimo AppIQ data shows us that the 2012 daily download figures in the Apple App Store for iPad and iPhone increased by 87% on Christmas Day compared to the December 2012 average, and moreover, the revenues showed an slightly lower increase of 70%. Given that the iPad downloads and revenues rose by 140% and 83% respectively, the iPad seems to have been a very popular gift.

All publishers aim to be in the top charts to fully capitalize on the most recent group of new potential customers. The 10 iOS applications that have made the most out of it this Christmas on a worldwide level (top 40 countries) in terms of downloads are:

Most Successful iOS Applications On Christmas Day (excluding Apple apps)
Rank App In-App
1 YouTube

Google, Inc
2 Google Maps

Google, Inc
3 ElfYourself by OfficeMax

Magic Mirror LLC
4 Where’s My Holiday?

5 Skype for iPad

Skype Communications S.a.r.l
6 Subway Surfers

7 Flow Free

Big Duck Games LLC
8 Furby

Hasbro, Inc.
9 Instagram

Burbn, Inc.
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Jessie Tao

Looking for more country specific stats? View the full leaderboards. For a list of the most successful publishers and applications in 2012 you can have look at our 2012 Year In Review publication.

We could not wait to find out how the market developed during Christmas, and guess you feel the same about your own sales! If you want to know your Christmas sales and have a Distimo account, please login and find out. If you don’t have an account yet, you can als sign up, and we retrieve your download and revenue data even during the iTunes Connect downtime.

Gert Jan Spriensma