At the start of this summer we introduced Distimo AppLink, which lets you measure your app sales funnel. AppLink provides a single URL for your app across all platforms. This way you can use only one entrance point for consumers, regardless of their device. See for example this AppLink from Yahoo.
Developers use many channels to promote their app among consumers and for many Twitter is a very important one. So lets focus on how you can improve the conversion from a tweet to what you actually want: a download of your app.
The old fashioned way
So you want to get the news on your app out there via Twitter? Most apps will be cross platform, and you will see regular messages like these:
So why is the conversion not optimal here? First, you need to present different URLs to different consumers based on their phone, and they need to choose where to go. Tweets do not allow too much space for extra explanation making it difficult to fit 4 or 5 different platforms in there. Second, in many cases developers first refer to their own website, where again the consumer is asked to go to he appropriate store for their device. This is an extra step in the sales funnel and does not help conversion.
Better conversion with AppLink
With Distimo AppLink, there is only one URL needed for all platforms and the consumer does not have to think and choose, he is just directed to the correct app store based on his device. AppLink now also displays more app details to the user, on both desktop and mobile:
Especially with the majority of Twitter usage on mobile, this helps improve conversion to download your app. Just one simple URL that any consumer can click to directly download your app on any phone, and share via Twitter as well.
Sounds interesting? Start using our free AppLink service today.Vincent Hoogsteder