The introduction of smartphones transformed the mobile phone from a calling (and texting) device to a device that can do basically everything. One of the most important things, however, remains the social aspect of the phone. Calling is not always the primary task of the phone anymore but in general, social activities are still at the core of every smartphone. The social networking space has long been dominated by Facebook, but based on the news we have read lately we thought it would be nice to examine the current social networking app landscape.
In the past two years the social category grew much faster than the overall app store average. The download volume among the top 100 most popular social applications in the Apple App Store for iPhone in the U.S. surged by 193% while the store average was only 43%. On the other hand not in every country the customers are as app savvy as in the United States.
The most popular mobile social network aggregated across all countries during the period July 2010 – June 2011 and July 2011 – June 2012, was Facebook. However, in many mainly Asian countries, Facebook was not the most popular anymore in July 2011 – June 2012. Applications like LINE, WeChat and Viber took over the leading position of Facebook.
In the publication you will find more details about which social network apps gained in popularity in the past two years and how other social network apps perform compared to Facebook in ten of the largest markets. You can now download this publication.
The press kit including all image files is also available.
Aside from this free publication, our paid featured reports are available for purchase for North America, Europe and Asia as well.Gert Jan Spriensma