The Four-Year Anniversary of the Apple App Store

The iPhone was released more than five years ago without the ability to install apps on the phone, and the Apple App Store subsequently launched on July 10, 2008 – one year later. Only 500 applications were available for download at launch, but the number of applications quickly grew as people saw that third-party apps were able to address the needs of even small groups of users.

In this month’s publication, we take a look back at how the Apple App Store emerged and developed over the past four years.

The Apple App Store currently has over 650k applications available, however due to emerging competition, the number of downloads among the top 200 most popular applications per available app in the Apple App Store for iPhone decreased from 15.4 at its height to 8.4 in June 2012.

The United States has been the largest market for iPhone since launch, but has lost some ground in terms of its total significance over the past two years. Approximately 26 percent of the free downloads worldwide originated from the United States in the Apple App Store for iPhone during June 2012. The top 10 largest countries for downloads of the top 200 most popular free applications now consists of United States, China, Japan, United Kingdom, Germany, France, Canada, Italy, Australia and South Korea.

The potential for developers grew over the past two years from 7.7M to 16.8M daily downloads among the top 200 most popular free applications per country. However, the figures for paid downloads only increased by 13 percent while the average selling price declined by 16 percent, representing a lower net revenue of 5 percent. Looking at the aggregated revenue among the top 100 highest grossing applications in all countries, the total revenue more than tripled over the past two years.

You can now download this publication.

The press kit including all image files is also available.

Aside from this free publication, our paid featured reports are available for purchase for North America, Europe and Asia as well.

Gert Jan Spriensma