Distimo Publication: iPad Two Years In Review

It is our pleasure to release our latest Distimo Publication.

This report offers an extensive analysis of the Apple App Store for iPad. It dives into the general characteristics of the app store and aims to give developers better insights to base their strategy upon. Please have a look at our Pinterest board as we uploaded all our graphs on our board to enable sharing of charts.

The key findings from this report are:

  • iPad users are willing to pay for premium content offered by newspapers and magazines in the Newsstand category. The category launched only six months ago, however more than 70k USD per day is already being made by the top 100 grossing Newsstand applications in the United States.
  • The United States has been eclipsed by China as the largest market for free applications in the world for the first time in the history of the Apple App Store for iPad. During February 2012, the number of daily downloads in the top 300 most popular free applications in China exceeded 1.1M, while the volume among the top 300 most popular free applications on each day in the United States was just below 1M.
  • Free Weather, Newsstand and Entertainment are the most attractive categories in terms of downloads per applications. In the chart below the volumes in the top 100 free applications divided by the number of available free applications is given per category.

You can now download this publication.

The press kit including all image files is also available.

Aside from this free publication, our paid featured report covering February 2012 is available for purchase for North America, Europe and Asia now as well.

Gert Jan Spriensma