The Amazon Appstore: Show Me the Money

It is our pleasure to release our latest Distimo Publication.

This report offers an extensive analysis about two important stores for the Android platform: the Google Android Market and the Amazon Appstore. This report dives into the number of apps and the growth in available applications in the store. We also analyze differences in pricing and monetization strategies. Moreover, a comparison is made between revenue generated by top apps that are available in both stores. All data covers the stores in January 2012 unless otherwise noted. Since the Amazon Appstore is only available in the United States, all figures, both for the Amazon Appstore and the Google Android Market cover the United States only.

The key findings from this report are:

  • Of all the applications that are available in both stores, 110 applications generated at least $200 each day in one of the stores during the last week of January. 42 of these applications generated more revenue in the Amazon Appstore than in Google Android Market. Of the total income these 110 applications generated in both stores, 28% was generated in the Amazon Appstore.
  • Spurred on by the launch of the Kindle Fire and the 2011 holiday season, the total number of downloads generated by the top 100 apps in the Amazon Appstore increased fourteen-fold in December 2011, compared to two months earlier.
  • 50% of all applications in the Amazon Appstore are also available in Google Android Market.
  • The Google Android Market has about fourteen times more applications available than the Amazon Appstore, however the Amazon Appstore is catching up in size. In December and January, the number of new applications in the Google Android Market was only five times the number of new applications in the Amazon Appstore.
  • Paid applications are in the minority in the Google Android Market. During the last seven months, the proportion of paid applications has declined from 38% to 32% in this store. Paid applications are in the majority in the Amazon Appstore, and during the past seven months the proportion of paid apps has been stable at around 65%.
  • The average price of the top 100 paid applications in the Amazon Appstore is 40% lower than in the Google Android Market. One of the reasons could be that Amazon is responsible for setting the price in its store. Hence, some temporarily discounted top applications are cheaper in the Amazon Appstore than the same applications in the Google Android Market.

You can now download this publication.

The press kit including all image files is also available.

Aside from this free publication, our paid featured report covering January 2012 is available for purchase for North America, Europe and Asia now as well.

Hendrik Koekkoek