It is our pleasure to release our latest Distimo Publication.
This report focuses on brands (as defined by the Interbrand 2011 Best Global Brands report) and how they perceive the fragmented app store space.
The major findings from this report are:
- Brands have realized that publishing applications in the various app stores offers a viable channel to promote their brand, reach consumers, and for a subset of brands – sell content as 91% of the top brands have a presence in at least one of the major app stores.
This is a significant increase compared to 18 months ago when only 51% of the brands published or licensed an application.
- Looking at specific app stores, we see that the Apple App Store for iPhone is by far the most popular app store for the top 100 global brands. The Google Android Market and the Apple App Store for iPad are both increasingly seen as good app stores for brands to promote their visibility and reach consumers.
You can now download this publication.
The press kit including all image files is also available.