Google just announced that in-app billing is now available in Google Android Market. Since a few weeks, developers had the possibility to start implementing and testing in-app billing in their applications with the Android SDK. As of March 29, it is possible for customers to buy additional content from applications with in-app billing. With the introduction of in-app billing, developers have a new way of monetizing their applications in Google Android Market. Since Google’s Android platform manager Eric Chu indicated he was “not happy” with the sales in Android Market, this is one of the new features to boost sales.
The option of in-app billing is a straightforward choice for Google: as we have shown in our publication covering the app store developments of 2010 (December 2010 publication from the publication archive): in-app purchases have become a significant source of revenue for iOS developers. In the US, 34% of the revenue generated by the most successful iPhone applications in December was generated by free applications featuring in-app purchases.
Google also announced the first couple of applications to feature in-app billing: Tap Tap Revenge, Comics, Gun Bros, Deer Hunter Challenge HD, WSOP3 and Dungeon Defenders: FW Deluxe. Most of these applications are also available in the Apple App Store and have been monetizing using in-app purchases in this store for a while already.
In the meantime, we are working hard to implement the changes in Google Android Market in Distimo Monitor. This way, you will be able to keep track of your in-app purchases in Google Android Market, like we already support for the Apple App Store for iPhone and iPad.