Exclusive Report for Mobile Entertainment Forum Members Reveals Insights into App Store Market in France, Germany, Italy, Poland, Russia, Spain & United Kingdom
Distimo and Mobile Entertainment Forum (MEF) are pleased to release an exclusive publication for MEF members on the European app store markets. MEF is the global trade association of the mobile media industry, working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.
The information included in the report is aggregated across France, Germany, Italy, Poland, Russia, Spain and the United Kingdom, and covers the Apple App Store for iPhone, Apple App Store for iPad, BlackBerry App World (worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog, and Windows Phone 7 Marketplace during January 2011.
The major findings of the report are:
- The average price of top applications in the most expensive stores is lower than the average price of all applications. In the stores where applications are cheaper on average, the reverse is true: the most popular applications have a higher average price than the average price of all applications.
- The most used pricing tier for all app stores is under US$2.00 except for BlackBerry App World, where the most used pricing tier is between US$2.00 and US$2.99.
- In-app purchases have become an important way of monetizing applications in the Apple App Store for iPhone. 29% of the revenue of the most successful applications in the United Kingdom is generated solely by free applications that monetize using in-app purchases.
- At least one-third of all downloads of the 300 most popular applications in the selected countries is from the United Kingdom on both the iPad and iPhone.
- Significantly more applications are downloaded on Saturdays and Sundays than on weekdays. The difference between weekdays and weekends on the iPad is larger than on the iPhone.
The full report is available for download exclusively to all MEF members.
Hendrik Koekkoek