Distimo Releases Full Year 2010 Report

Update: The number of applications available in each store was counted in the United States. The report was updated accordingly.

It is our pleasure to release our latest Distimo Report.

This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Marketplace for Mobile (6.x), and Windows Phone 7 Marketplace for the year 2010, while identifying trends and providing insight into the most popular content of 2010. The major findings are:

  • Apple grew the most in 2010 in terms of the absolute number of applications in the United States, however the runner- up’s show more growth in terms of percentages. The Apple App Store for iPhone doubled it’s total during the past year to almost 300,000 applications, while the total number of applications available for Google Android Market today, almost 130,000, is 6 times the number of applications available one year ago. BlackBerry App World and Nokia Ovi Store showed triple digit growth in the last year as well, to nearly 18,000 applications and 25,000 applications, respectively.
  • The high download volumes of free applications appear to attract developers to switch to monetization methods other than paid.
  • The top 300 free applications in the United States generated, on average, over 3 million downloads each day during December 2010, while only 350,000 paid applications are downloaded daily. However, paid downloads increased almost 30% more than free downloads in the top 300 when comparing the download figures of December 2010 to those of June 2010.
  • Comparing June data to that of December in the United States, we see that the share of revenue generated by in-app purchases from the most grossing free applications more than doubled for both the iPhone and iPad. At the same time, it becomes clear that the share of revenue generated by in-app purchases from free applications is much smaller on iPad (15%) compared to iPhone (34%).
  • While the proportion of free applications grew, the average price of the applications also declined. A decline in price can be observed in the 100 most popular applications in the Apple App Store for iPhone, BlackBerry App World, Google Android Market and Nokia Ovi Store.

You can now download the report here.

Hendrik Koekkoek