Yesterday at Nokia World 2010, Orange and Nokia announced a new integrated Ovi service. The new service extends the developer ecosystem and gives Orange customers using Nokia handsets in the United Kingdom dan France easier access to more content. As a result of this announcement, Orange will integrate Ovi content with the best apps from the Orange Application Shop on Nokia devices within the Orange network. Users will be able to buy any app from the Ovi Store on their Orange bill.

Orange to integrate Ovi content
“Our data shows that two out of every three Ovi Store users choose the simplicity of operator billing when purchasing content. By offering more locally relevant content and the most convenient way to pay for it, we believe Nokia’s Ovi Store with Orange will be a hit with consumers and provide developers with additional revenue opportunities,” said Marco Argenti, Nokia’s Vice President of Media.
According to the press release, Nokia and Orange will be engaging with third party developers on content creation for the Ovi Store during an Orange Partner Developer Day on September 17th in London.
Ruben Heerdink
