Distimo Report – February 2010 – Worldwide Apple App Store

Posted on by Vincent Hoogsteder
It is our pleasure to release our monthly Distimo Report, based on February 2010 data. Distimo Report Logo
This monthly report focuses on the worldwide Apple App Store. The major findings are:

  • The most popular applications are the most expensive in Europe ($3.86 average), and the least expensive applications are in North America ($2.43) and Asia ($2.69).
  • Overall and worldwide, prices of the most popular applications have decreased 15% on average during the period, December 1, 2009 through February 28, 2010. The largest relative price decrease occurred in Australia where prices dropped 27% from $3.77 to $2.74.
  • The most popular applications in the Navigation category are the most expensive in Europe. This is due to the large number of turn-by-turn navigation applications covering different regions in Europe (e.g. TomTom Western Europe, Eastern Europe, UK and Ireland).
  • Games is the most popular category in Australia and North America (USA, Canada and Mexico), where 51% and 39% of the applications respectively, ranked in the top overall category are games.

You can download the report here.
Vincent Hoogsteder