Windows Phone 7 Marketplace To Launch Early October

Microsoft has recently issued an update on its planned Windows Phone 7 launch timing, including the final Windows Phone Developer Tools availability on September 16th. The final release of the Developer Tools will include some minor breaking changes compared to the beta tools that are already available. This means that developers may be faced with […]

BlackBerry App World Updated To 2.0: New Billing And Pricing Options

RIM just updated BlackBerry App World to 2.0, with the following new features: Credit card and wireless billing options: Previously, only PayPal was supported. Now, BlackBerry App World also supports paying for apps using a credit card or through operating billing. Barcode scanning capabilities: Now users can also scan barcodes that will direct them to […]

Microsoft To Bring Xbox Live Marketplace To Windows Phone 7

Microsoft’s brand new mobile OS, Windows Phone 7, will be introduced in the last quarter of this year. This week at the Gamescom conference in Germany, Microsoft announced more details on the platform, making clear where the focus will be; Games. Xbox Live is already available for the successful Xbox 360 and PC gamers, with […]

Case Study: The Impact Of A Lower Price On Your Ranking In The Apple App Store

Last week, turn-by-turn navigation app company Navigon discounted all their navigation apps in the Apple App Store by 50%, to celebrate the first anniversary of its MobileNavigation iPhone apps in the App Store. MobileNavigator is one of most popular turn-by-turn navigation application for the iPhone. Navigon claims that they have sold more than a million […]

Dell Launches Mobile Applications Store

Following the announcement of its Android based tablet, the Streak, Dell launched a multi platform app store, the Dell Mobile Applications Store. The store is developed and maintained by PocketGear, which is also supplying the content. In line with other PocketGear powered stores, this store supports multiple platforms: Android OS, BlackBerry, Palm (including Web OS), Symbian and Windows Mobile. […]

Apple Launches App Store Volume Purchase Program

Apple recently launched the “App Store Volume Purchase” program, which makes it easier for educational institutions to purchase iOS apps in volume and distribute those apps to employees and students. The program also allows app developers to offer special pricing for purchases of 20 apps or more. In order to make purchases on the Apple […]

Apple App Store “Try Before You Buy”

Apple added a new section to the Apple App Store for iPhone and iPad, called “Try Before You Buy”. This is a promotional placement where Apple highlights free lite versions of popular paid applications. The intention is obviously to lower the barrier for consumers to purchase a paid application, because they can first get a feeling of […]