AndAppStore Targeting Google Unapproved Android Devices

AndAppStore Logo

On our blog and mobile app store overview we try to cover all stores in the market. Next to the likes of Apple and Android, there are several smaller application stores that are receiving less attention. One of these stores is AndAppStore, an app store for Google Android devices.

AndAppStore was launched in October 2008, and targets Android devices that are not approved by Google. Android can be installed on many devices as it is open source, but Android Market can’t. Hence, this results in an opportunity for other application stores, the gap which AndAppStore tries to fill.

AndAppStore Android application

AndAppStore client

According to AndAppStore, they currently have 250 Android apps available, and they serve around 1,000 to 1,500 app downloads per day, with a total downloads to date of 160,000. Unlike on Google Android Market, developers receive a revenue share of 100%. The company says their revenue comes from advertising and deals with OEMs, resellers and carriers. Interestingly, SlideMe, another application store for Android, recently announced they decreased their payout to developers from 95% to 70%, because of the high expenses associated with global billing, and probably other expenses as well.

Another difference with Google’s Android Market is that AndAppStore allows both the Google approved as well as the unapproved applications in their app store. As for billing, they don’t support subscription or in-app billing, but as they support PayPal, paid apps can be distributed in all countries where PayPal support is available.

Currently, the 250 Android apps on AndAppStore is about 1.5% of the total amount of apps available on Google’s Android Market. Like the SlideME Android application store, AndAppStore is not pre-loaded on Android devices, so the company is looking to make deals with OEM’s to gain reach. SlideME announced several of these deals this week, and it will be interesting to see if AndAppStore will follow the same approach, resulting in a trend of non-Google stores coming to Android devices.

We added the store to our app store overview.

Remco van den Elzen