Being featured is one way to stand out from the crowd in the major app stores. Developers, publishers, marketers and decision makers struggle with the question which app will be picked by app store teams to be featured and what the effect will be on downloads and revenue. To shed some light on this matter, this month’s publication takes a deeper look into the different types of feature categories in the major app stores. What kind of feature categories exist? Which kind of apps get featured? And most importantly; to what extent is being featured beneficial in terms of downloads and potentially even more significant in terms of revenue? This month’s publication covers data from categories and individual apps, mainly in the Apple App Store. All data reported in this publication is extracted directly from AppIQ, Distimo’s market intelligence product.
The Feature Impact on Downloads
The 5 most successful feature categories in the United States on the Apple App Store are listed in the graph below. Out of all new feature categories in March, ‘Backyard Battles’ in the U.S. is an interesting category because download volumes of apps listed in this category were already relatively high and due to the featured period, average downloads went up by over 300 percent. The publication includes a download trend line of an illustrative example app; Backyard Monsters: Unleashed by KIXEYE during its featured period in the ‘Backyard Battles’ feature category.
The Feature Impact on Revenue
The effect of being featured on revenue is somewhat smaller compared to the effect on downloads. Below are the 5 most lucrative feature categories. On average, the revenue of the featured apps in ‘Amazing Puzzlers for 99¢’ showed the most significant increase of all categories in March in the U.S. followed by Badland & Co. ‘Burly Brawlers’, ‘Band in Your Hand’ and ‘Interactive Stories for Kids’ completed the top 5 most significant feature categories. One of the apps in the ‘Amazing Puzzlers for 99¢’ was Shark Dash by Gameloft. The revenue, especially from one-off fees, was 9 times higher during the featured period compared to the 7 days before. In addition to these graphs, the full publication covers many download and revenue trend lines for individual apps that benefit from being featured including: Superbrothers: Sword & Sworcery EP by Capybara Games Inc., Smash Bandits Racing by Hutch Games Ltd. Nick by Nickelodeon and many more.
Join us for our free webinar on Wednesday, April 30th 2014 at 6 PM (CET)/ 9 AM (PST). We will go into the details of getting featured in App Stores and show the opportunities of Distimo AppIQ in a live demo. Feel free to send us your questions regarding the topic in advance and we will try to cover those points in the webinar.Tiuri van Agten