Distimo Launches Conversion Tracking SDK to Measure Lifetime User Value

Posted on by Vincent Hoogsteder

Until today, there has been no product available for developers that combines both data from app stores as well as conversion tracking. Our App Analytics gives developers daily insight in their revenues from all app stores. Combining this with insight about the origin of these revenues is key for developers to accelerate and maintain their growth. Distimo Conversion Tracking offers app developers a one-stop shop solution with highly accurate insight into the lifetime value of their app users combined with data from their marketing campaigns across all possible app store revenue sources.

Distimo Conversion tracking

Distimo Conversion tracking

Distimo Conversion Tracking makes it easy for app developers to measure which of their marketing efforts and campaigns yield the best results, and are most effective in terms of revenue and app installs:

  • Provides insight into campaign effectiveness, giving developers the ability to measure and compare the performance of different marketing campaigns in terms of app installs and app store revenues.
  • Creates a single cross-platform link that seamlessly directs consumers to the right app store based on the OS of their mobile device.
  • Measures the conversion process from app promotion to install, helping developers to better understand which promotion channel works best for their apps.
  • Tracks the lifetime value of users per campaign, helping developers to identify evolving trends and areas for improvement.

All of this is available within Distimo’s trusted App Analytics.

What our users have to say…

cupcake digital

We’ve been using Distimo App Analytics for a long while now to track our app store revenues. We were impressed with how easy it was to set up conversion tracking and to integrate the SDK into our apps. It has proven to be extremely useful to get insight into the results of our marketing campaigns.

Brad Powers (Chairman and Executive Producer) Cupcake Digital

Supports

Get started with Conversion tracking

Three simple steps:

  1. Create a cross-platform link for your apps.
  2. Define your marketing campaigns.
  3. Integrate the Distimo Conversion Tracking SDK.

The Distimo SDK is small, lightweight, and doesn’t affect the performance of your apps.

Get started. Click here.

Full press release is available here.

Vincent Hoogsteder

Distimo Speaking At Several Seminars In Tokyo June 25-27

Posted on by Lieneke van Waalwijk van Doorn

Distimo’s CEO Vincent Hoogsteder will be in Tokyo, Japan the end of June to speak at several seminars. Vincent will be discussing the latest findings from our AppIQ data, which tracks the daily downloads & revenues of any app in the market. Besides diving into the latest market trends, he will also focus on Japan specifically and show data about local Japanse companies that compete in the global market.

Webrage

  • Webrage: “Smartphone Technical Marketing Seminar”

The seminar is held June 25th at 2:30pm.  Sign up here for the seminar “Smartphone Technical Marketing”.

Androider

  • Androider: “Global apps market by Distimo CEO”

This seminar will be held June 26th in Tokyo, for invitees only.

Ad Innovation

This seminar will be held June 26th at 7pm. Sign up here for the seminar “The updated App Market Trend by Distimo”.

Mobile Content Forum

Mobile Content Forum is the biggest mobile content related companies association in Japan. This seminar will be held June 27th at 3:30pm. Sign up here for this montly seminar.

Meet

Want to meet Vincent in Tokyo? Sign up for one of the seminars or send us a note.

 

Lieneke van Waalwijk van Doorn

Webinar Video – A Granular App Level Look at Revenues

Posted on by Anne Hezemans

On Thursday June 6th, we hosted our Monthly Publication Webinar. The topic of this webinar was ‘A Granular App Level Look at Revenues: Google Play versus Apple App Store’, which followed the major findings of the Monthly Publication of May. We demonstrated some examples from the publication by using our AppIQ. We illustrated how you can make these type of analyses yourself using Distimo AppIQ. AppIQ enables you to track estimated downloads and revenues for any application globally, straight from our web interface.

This webinar is available on YouTube and on Slideshare. If you have any questions or feedback regarding the webinar, please let us know.

 

Anne Hezemans

Top Global Apps – May 2013

Posted on by Christel Schoger

Following the past months, we present the top performing applications for May 2013 in this blog post. We highlight the leading applications of the three categories: free, paid, and grossing in both major stores, Google Play and the Apple App Store (for iPhone & iPad), based on data covering the full month of May on a globally aggregated level.

For those of you interested in data about the most popular free, paid and grossing applications on daily, weekly, monthly, or quarterly levels, Distimo’s leaderboards are a great resource for further research. These leaderboards list applications and publishers per country and per category for the Apple App Store for iPhone, the Apple App Store for iPad and Google Play.
Combining the data from the monthly leaderboards across all countries with enriched Distimo AppIQ data allows us to analyze the most successful apps worldwide, as presented in this blog post.

Top Free Applications

King.com Limited remains the king of top free applications in the Apple App Store with their app: Candy Crush Saga on rank 1. The new application Fast & Furious 6: The Game by Kabam is currently ranked on 2, followed by Gameloft’s Iron Man 3 on rank 3. YouTube is continuously listed – this month on rank 4. A new member can be found on rank 5: Angry Birds Friends by Rovio. This app was just published in the beginning of the month and made it already to the most popular free apps for May.

 

For the Google Play store the leading positions for free applications did not change. Facebook is still ranked on 1 and WhatsApp Messenger is ranked on 2, just as last month. The steady high popularity of the WhatsApp Messenger was interesting enough to take a deeper look, you can find the results in our latest publication.

Further in the rankings the Facebook Messenger App can be found on rank 3 skipping Skype, which is now on rank 4. Candy Crush Saga (the leader of the free Apple App Store applications) made it on rank 5 (surpassing Instagram) as the only game in company of the leading communication/ social networking apps.

Comparing both stores, we can confirm the trend from previous months: the leading category in the free Apple App Store ranking is gaming, whereas Google Play’s top 5 is strong on communication and social networking.

Top Paid Applications

The WhatsApp Messenger application remains the most popular paid application in the Apple App Store. The following leading positions continue to have a strong presence in the game category. Along with this, we can welcome Heads Up! by Warner Bros. as a new top game ranked on 2.
While Minecraft holds its position on rank 3, Survivalcraft, a new published game in this category, follows on rank 4 about one month after the initial release in May.
The new entry from last month: Pou was able to keep a position in the top listing on rank 5.

All top 5 Google Play paid applications listed have been the same since March, but the order has changed once again. Swift Key Keyboard continues to lead the ranking followed by Titanium Backup PRO Key root on rank 2. The Music application Poweramp reconquers its previous position on rank 3 above the Nova Launcher on rank 4 and Minecraft – the only game – is found on rank 5 in May.

Similar to the top 5 there weren’t many changes in the top 10 either. The only new entry in the most popular paid applications on Google Play is Swype Keyboard, listed on Rank 7.

As the gaming category is strongly represented in the Apple App Store again, the leading categories for paid applications on Google Play show a broad mix, focused on productivity and tools, music, personalization, with a weaker presence of games.

Most Revenue Generating Applications

Based on our estimations in line with the public announcement of the great success GungHo is seeing, Puzzle & Dragons is the top revenue generating application in the Apple App Store. King.com Limited follows closely with Candy Crush Saga on rank 2 in a neck-and-neck race with Supercell’s Clash of Clans, which is now on rank 3. Supercell’s second app ranked in the top revenue category is Hay Day on rank 4. In May we can also present another new member to watch: Kabam entered the top 5 with The Hobbit: Kingdoms of Middle-earth on rank 5.

The most revenue generating applications are frequently free apps with in-app purchases. All applications in this top 5 use the freemium business model. Looking at the revenue on a more detailed level e.g. for Candy Crush Saga, we can point out that two thirds of the revenue are generated through the iPad app and one third comes in from the iPhone app.

 

The top ranking for apps with the most revenue for Google Play has also some new names to list in May. Yes – as you may expect – Puzzle & Dragons remains at the top on rank 1, but this month we can see a rising performance for the messaging application LINE ranked on 2. The LINE Corporation continues to be successful with their game LINE WIND runner new on rank 3. For both apps the majority of the revenue is generated in Japan.
Another strong player in Japan is the new entry to the top 5 in May プロ野球PRIDE by COLOPL, Inc. on rank 4. The revenue of this free sports game was solely generated in Japan and started to increase strongly in the beginning of May. Candy Crush Saga lost a rank compared to last month and can now be found on rank 5.

 


As opposed to the free and paid top rankings, gaming apps prove to be successful on Google Play when it comes to total revenue. Just as last month, the messenger application LINE is surrounded by only games in the top 5 revenue generating applications.

All data presented in this report is available in Distimo AppIQ.

Christel Schoger

Distimo in Shanghai, San Francisco, Los Angeles, Saint Petersburg & London

Posted on by Lieneke van Waalwijk van Doorn

Shanghai

In the last week of May our Director Business Development Richard Pidgeon and our Business Development Partner Nicole Leong were at Game Connection Asia in Shanghai. They met a lot of Chinese game developers who are eager to make it big in the world of mobile gaming…

San Francisco & Los Angeles

Please meet our Director Business Development, West Coast, Leslie Moniz at Inside Social Apps, June 6 – 7 in San Francisco. Inside Social Apps brings together the entire app ecosystem in an interactive environment where attendees can quickly advance their knowledge and practical skills.

We will also be attending E3, “the world’s premier trade show for computer and video games and related products”. Leading computer and video game companies, business partners, media and industry analysts from more than 100 countries will converge on the Los Angeles Convention Center. This will take place June 11 – 13, Distimo’s Leslie Moniz will be there and able to meet.

Saint Petersburg & London

The White Nights Conference in Saint Petersburg is “the largest European mobile gaming conference”, with more than 800 mobile game developers / publishers and more than 400 companies. Distimo’s Richard Pidgeon will be a key speaker at the conference, which will take place June 27 – 28.

Richard Pidgeon will also be speaking at App Promotion Summit in London, July 11. This conference is, like the name suggests, focussed on the major issue of how to ensure that as many people as possible know about your app.

 

 

Lieneke van Waalwijk van Doorn

A Granular App Level Look at Revenues: Google Play vs. Apple App Store

Posted on by Tiuri van Agten

We proudly present this month’s publication providing a granular app level look at revenues in the Apple App Store and Google Play. In this report, Distimo debunks some of the myths surrounding application level revenue in Google Play and the Apple App Store. One of those myths is that although the (free) download volumes in Google Play are impressive, developers still find it hard to monetize their apps on this platform compared to the Apple App Store. This month’s report will examine this statement by digging into the battle between Google Play and the Apple App Store.

All data mentioned in this report covers April 2013 and was collected directly from Distimo’s AppIQ , which contains download and revenue estimations on a daily basis. This publication presents data from six applications: Rage of Bahamut and Blood Brothers (RPG) by Mobage, Final Fantasy III by Square Enix, World at Arms by Gameloft, WhatsApp Messenger by WhatsApp, Inc. and The Simpsons: Tapped Out by Electronic Arts.

Some Applications and Publishers are winning on Google Play

Mobage is a developer that has gained similar revenue numbers in the Apple App Store and Google Play: $5.1M in Google Play and $5.6M in the Apple App Store during April 2013 in the United States.

Blood Brothers by Mobage generated more revenue in Google Play than in the Apple App Store in the United States. In April 2013, a total of $1.8M was gained in both stores combined; 61% of the revenue was generated in Google Play and 39% came from the Apple App Store.

Google Play vs. Apple App Store Globally

A great tool to analyze the performance of applications in different stores on a country level is Distimo’s Command & Conquer in Analytics, available through AppIQ. This feature enables the visualization of the success of an app per country on a world map. We used this tool in this month’s report to study which store is winning in which country for three applications: Final Fantasy III by Square Enix, World at Arms by Gameloft and WhatsApp Messenger by WhatsApp Inc.

In April 2013, Gameloft’s World on Arms generated more revenue in Google Play than it did in the Apple App Store in United Kingdom, Germany, Spain, Finland, India, Thailand, Korea, Vietnam, Israel, Ireland, and Hong Kong. This list includes not only Asian countries, but also some large European countries. Moreover,  Final Fantasy III by Square Enix is winnig in Google Play in even more countries.

Extraordinary is the case of WhatsApp Messenger published by WhatsApp Inc. This messenger application is popular in Google Play and in the Apple App Store and is free in the former store and paid in the Apple App Store. Despite this monetization difference, this application made more money in Google Play than in the Apple App Store in Germany, Italy, and Spain.

The Apple App Store is still most beneficial

Although the examples clearly suggest that the balance is shifting between the Apple App Store and Google Play in terms of total revenue, this does not mean that this applies to all applications and publishers – especially not in the United States.  The daily revenue of applications in the top 200 grossing in the Apple App Store in the U.S. was $5.1M in April 2013. This is still 4.6 times higher than the 200 best performing applications in Google Play, which had daily revenue of $1.1M. However, looking at the whole store (graph above), Google Play’s piece of the pie, compared to the Apple App Store, has increased significantly over last six months. While only 19% of the combined revenue came from Google Play in November 2012, this share went up by 8 percentage points to 27% in April 2013.

Download the full Publication

In the publication you will find much more detailed information about the comparison between the Apple App Store and Google Play in terms of revenue. Please download the full publication here.
The press kit including all image files is also available.

Tiuri van Agten

Now Track Daily Downloads and Revenues of Any App in Amazon Appstore with AppIQ

Posted on by Lieneke van Waalwijk van Doorn

Distimo AppIQ now supports the Amazon Appstore, providing estimated daily downloads and revenues of any app in this store. You can find some recent research on volumes in this third-party app store for the Android platform compared with the native Google Play in one of our recent publications.

So what can you do with AppIQ for Amazon Appstore? Besides tracking what volumes are being generated per app in this store specifically, it’s also very interesting to start comparing app revenues across different stores.

Disney’s Temple Run: Oz daily Android revenues compared

Below screenshot from AppIQ shows daily estimated revenue for Temple Run: Oz in both Amazon Appstore and Google Play (US). Very interesting to discover that the daily revenues from Amazon Appstore are increasing significantly compared to the revenues generated by the same title in Google Play. During the last days the daily Amazon Appstore revenue has even overtaken Google Play.

Benchmark your Amazon Appstore performance

If you are a developer with apps in the Amazon Appstore, you can now also compare your own daily downloads and revenues with that of any competing app. Want to see what your market share is based on full Android coverage in Google Play and Amazon Appstore? Find out if a competitor is monetizing very well with a specific pricing model in Amazon Appstore? Figure out what volumes are generated by a specific ranking in the store? All this and a lot more can be done by using our free App Analytics to track your own apps and then subscribing to AppIQ for the competing volumes.

Amazon Appstore Top Apps

Below the top applications of April 2013 are shown for Amazon Appstore and Google Play. One of the most notable differences between Google Play and the Amazon Appstore is the amount of games in the Top 10 apps. The list of top applications of Google Play shows only 3 out of 10 applications that are games, whereas the top ten applications of the Amazon Appstore show 8 out of 10 applications that are games. With an AppIQ subscription the daily download and revenue volumes of each of this titles are also displayed in the below interface.


Google Play Top Apps

Get started with Distimo AppIQ

Interested in AppIQ? This is available for developers and financial services companies. Please find more information about available subscription plans in our product sheet.

Lieneke van Waalwijk van Doorn

Global Mobile Internet Conference Presentation Slides

Posted on by Lieneke van Waalwijk van Doorn

Earlier this month Distimo was at the Global Mobile Internet Conference (GMIC) in Beijng, China. The topic of Richard Pidgeon’s presentation was “Measuring Success of International Apps in China; Learning From Daily Transactional App”, about international apps in the Chinese App market. Richard based his presentation on data from AppIQ.

The presentation is now available via Slideshare. If you have any questions or feedback regarding the presentation, please let us know.

 

Lieneke van Waalwijk van Doorn

Distimo Goes Global With 4 New Offices

Posted on by Vincent Hoogsteder

New York office

Nikole Kiralis
VP Business Development – Financial Services
nikole@distimo.com

Nikole is responsible for leading Distimo’s global business development efforts within the financial services sector. She has nearly 15 years experience working in the financial services and analytics sector, and gained the bulk of her experience at Datamonitor, Celent and Forrester Research.

San Francisco office

Leslie Moniz
Director Business Development – US West Coast
leslie@distimo.com

Leslie has a successful history of sales within the mobile sector, and oversees all West Coast U.S. sales and business development initiatives. She previously held roles as West Coast Performance Sales Manager at Jumptap and Sales Manager at InMobi, where she was responsible for building core business relationships.

London office

Richard Pidgeon
Director Business Development – EMEA
richard@distimo.com

Richard is responsible for leading business development efforts in the EMEA region. He previously spent over 15 years working in the mobile ecosystem and gained the majority of his experience at Vodafone and Nokia.

Singapore office

Nicole Leong
Business Development Partner – Asia
nicole@accelerasia.com

Nicole has 6 years experience working in the eCommerce sector both in London and New York. She started out in Barclays Capital on the graduate program where she rotated onto various parts of the bank and then moved on to TIM Group as a client account manager.

Our partner in Japan

Did you know about our partner in Japan, interarrows? We have been working with interarrows for over a year, they are our local contact in Japan for companies interested in AppIQ. Contact them for local enquiries through: takahashi@interarrows.com.

Read the full press release here.

Vincent Hoogsteder

Now Available: Top Publishers

Posted on by Lieneke van Waalwijk van Doorn

The Distimo Leaderboards of App Analytics and AppIQ now not only show Top Apps, but also Top Publishers. Just like the Top Apps Leaderboard, the Top Publishers are categorized by free, paid and grossing. Needless to say, the publishers of the Top 10 Apps are not necessarily ranked as the Top 10 Publishers.

AppIQ users can also see the estimated downloads and revenues per publisher. Per store publisher rankings are based on respectively number of free downloads, number of paid downloads or total revenue. Get an insight in who the real competitors are: use the Top Publishers tab in your leaderboard!

Top Apps versus Top Publishers

To see the differences, let us take a closer look at the top 10 free applications in the U.S. for April 2013 and the top 10 publishers of free applications.

TOP APPS

If you look at the top free applications in the category Top overall in the U.S. for April, you’ll find that the publishers of the top 10 applications are: Vine Labs, Inc.(1) – King.com Limited(2) – SEGA(3) – Snapchat, Inc.(4) – Warner Bros.(5) – Google, Inc.(6) – Google, Inc.(7) – Ninjafish Studios(8) – Anton Vashinsky(9) – Burbn, Inc.(10).

TOP PUBLISHERS

If you look at the top free publishers in the category Top Overall in the U.S. for April, you’ll find that the top 10 publishers are: Google, Inc.(1) – Ninjafish Studios(2) – Apple(3) – Vine Labs, Inc.(4) – King.com Limited(5) – Zynga Inc.(6) – SEGA(7) – Snapchat, Inc.(8) – Gameloft(9) – Disney(10).

Although Apple, Zynga, Gameloft and Disney are not shown in the Top 10 free Apps, they belong to the 10 most important players in the apps market. And, on the other hand, Warner Bros, Anton Vashinsky and Burbn, Inc. published the best performing free applications, but they cannot compete in the Top 10 publishers of free apps.

In April Google is a steady number one publisher, although the Google top applications Youtube and Google Maps both dropped three ranks to respectively 6 and 7. AppIQ users can also see that both applications were responsible for 1,8 million downloads, which together form half of the total downloads of the Google applications (7,2 million downloads). Google, Inc. is followed by Ninjafish Studios, who made a huge leap from rank 73 in March to rank 2 in April. Obviously the application Dentist Office (ranked 8 in Top Apps) is the main contributor to this jump. Ninjafish Studios gained a total revenue of over $ 200.000, with 4,6 million downloads. As you can see the Top Publisher leaderboards help to look at the appmarket at a higher level.

Get started with Distimo App Analytics

Not using the best App Analytics yet? Just sign up for a free account to get started immediately.

Get started with Distimo AppIQ

Interested in AppIQ? Please contact us!

 

Lieneke van Waalwijk van Doorn